What is Quora Ads?
Yes, friends, just like people run ads for their product or service on Google Facebook Instagram, similarly, you can run ads on Quora too. Also, you can promote by running a question and answer an ad on Quora.
Although Quora is good for all types of users, it is a platform full of opportunities for bloggers and affiliate marketers.
You can redirect your target audience to your landing page or website and Quora Ads was created keeping that in mind.
Let us know in detail-
Quora Ads is the next and advanced step of Quora in which you can show your customized ads to your target audience. You can show any type of ad, either you can show the ad of your product, either you can show the ad of your service or you can drive traffic to your website through your answer or question.
To run ads on Quora, you have to create your campaign so that you can customize your ad in your own way.
Why Quora ads is Different from all existing ads?
⇒Features That Makes Quora Different From Others
Question Answer Form
You can also ask how your ads like the ad with a question-and-answer form and you can also facilitate viewers with your content. This method is by far the most unique method.
Like when people run ads on Google, Facebook, and Instagram, then their process is very difficult and complicated. If you compare then running a Quora ad is very easy and fast compared to it. With which you can run an Ad campaign by yourself.
If you think of any platform for entertainment, then many platforms will come to your mind like Facebook, Instagram, Tiktok, etc. But if you ask any question on Google, then only one recommendation of google comes, that is Quora. So running Quora Ads is a better option than social media.
Less Cost and Unique Bid Strategy
The cost of running ads on Quora comes less than other platforms as well as Quora’s Unique Bid Strategy which is called Optimize for register Conversions(Optimize ad delivery for user conversions).
With this strategy, money is deducted not on the click but after the conversion is registered.
How to create a Quora Ad Campaign? Quora Ad Campaign?
First of all you have to setup your Quora Ad Account.
Step 1 – Click on Ad Manager
Step 2 – Create an Account and Tell about your business
Step 3 – Click on Verify Your Account
Step 4 – Verified
Step 5 – This is your Dashboard
Step 6 – Pixel and Event Setup
Step 7 – Create Audience
Step 8 – Lead Generation – Create Form
If you don’t have any landing page then you can create Lead Generation Form.
What is Campaign?
An ad campaign is a specially designed strategy that is used across a variety of mediums to achieve desired results such as increased brand awareness, increased sales, and better communication within a specific market.
The campaign structure in Quora Ads is similar to all other advertising platforms as mentioned below. Here you can run an Ad by creating Ad campaign in 3 Steps.
Step 1 – Create your Campaign
From here you can start creating your campaign. First of all, you have to provide the name of your campaign. And or also have to tell what kind of output you want. There are 5 outputs here –
- App install
- Lead Generation
Now you have to select the conversion event of your ad if you have selected your conversion objective. Then budget and the start and end dates have to be set. With this, your campaign will be created.
- Step 2 – Create Ad Set
Now you have to create your Ad Set in which you have to give the name of the Ad Group, then you will have to tell the location of the Ad appearing or what type of Ad Targeting you want to do. There are 4 types of targeting such as –
- Contextual Targeting
- Audience Targeting
- Behaviourial Targeting
- Broad Targeting
you can choose the device for showing ads like mobile, or desktop, or can also select gender, and finally, you have to choose a bid strategy and set bid value. With this, your Ad set will be completed and we will reach the last step of creating an Ad.
Note – This is a very good feature you get. Optimize For Registered Conversions” which means Quora will deduct money from your budget only when your conversion becomes successful.
- Step 3 – Ad Creation
you have to create your Ad, in which you have to first give the name of the Ad because you can create more than one ad in one Ad Set, then you have to choose the type of Ad which is as follows.
- Image Ad
- Text Ad
- Promote an Answer
After selecting the type of ad, you will have to give the information asked for the ad, so that your ad will become like the image given below. Now your ad has been created and this ad will start running after being reviewed by Quora.
I hope you like this blog of mine “What is Quora Ads and how can we do it? Gotta understand a lot. Tried to make this topic very simple. Still, if you have any kind of confusion or doubt, then you will tell by writing in the comment section below. Thank You